Tri-State is Back In-Person!
September 2, 2021

“Stories That Work”
Presented by: Gerry Lantz


Join us on September 2nd for an unforgettable evening of fun and friendship, reconnecting with colleagues and friends, and learning from Gerry Lantz, a senior officer at three of the top five global ad agencies in New York City, about how to Tap the Power of Story to be an HR Super-Star at our first in-person monthly meeting of the year!

At the heart of almost every function HR performs is a STORY. Yet, they are often not told. In Gerry’s presentation, you will learn techniques to DISCOVER, ELICIT, and TELL relevant, resonant, and persuasive stories which can help HR professionals to be truly effective. Most of all, learn how to use stories STRATEGICALLY to contribute to business goals and move individuals and teams to action.


Approved for 1.25 SHRM PDCs
This program is pending HRCI credit approval

Gerry describes himself as a “creative guy in a business suit” (which he rarely wears anymore!). He created STORIES THAT WORK, which applies storytelling and story structure to create compelling marketing strategies, business communication (internal and external), branding, selling presentations, and corporate culture and leadership development.

In addition to being a Past-President of the Philadelphia Chapter of the National Speakers Association and multi-year Board member, Gerry has received two Effies from the American Marketing Association and two David Ogilvy Awards—awards for creativity and marketing effectiveness–and the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion.

Thank You to our September Meeting Sponsor:


Meeting Location:

The Westin – Mt. Laurel
555 Fellowship Road
Mt. Laurel, NJ 08054

Meeting Agenda:

5:30pm: Networking
6:00pm: Dinner begins
6:30pm: Tristate Welcome and Updates
7:00pm: Legislative Update (Lou Lessig, Esq., Brown & Connery)
7:15pm: Speaker Presentation
8:15pm: Wrap-up and More Networking

We look forward to seeing you!

Tri-State HRMA COVID GUIDELINES for Meetings

Tri-State HRMA is committed to maintaining the health and safety of our members and the community.

As of July 28, 2021, Governor Murphy and the NJ Department of Health Commissioner have strongly recommended that both vaccinated and unvaccinated persons wear masks indoors when there is an increased risk of transmitting COVID-19.

We look forward to welcoming everyone back to our meetings and ask each member and guest to respect and support each other’s decisions and share Tri-State’s commitment to a healthy community.

Based on new CDC guidance issued July 28, 2021, we ask all individuals, regardless of vaccination status, to wear a mask indoors at all times.

We appreciate everyone’s patience and support as we respond to any changes that may arise in the coming weeks and months.

In accordance with the Centers for Disease Control (CDC), those indoor settings where masking may be appropriate include:

  • Crowded indoor settings and indoor settings involving activities with close contact to others who may not be fully vaccinated
  • Indoor settings where the vaccine status of other individuals in the setting is unknown
  • When an individual is immunocompromised or at increased risk for severe disease, the immunocompromised individual should mask
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